Colors have the power to influence the purchase of a product, and even the number of visitors passing through the store through more appropriate choices can greatly improve the performance of your business!

Tell a story with the colors:

Instead of simply selecting the colors you like, it may be more effective to start with a theme and choose the colors that represent that concept. For example, you can capture the essence of the beach with colors reminiscent of sand, water and sun. This gives customers an environment that they associate with fun and enjoyment, makes them want to stay in their store longer

Comfort of warm colors:

Warm colors like oranges and browns are inviting and reassuring to consumers, while colder colors such as green and blue can have a calming effect! Each color has a real effect on how we look at things! Doing a study of the emotions you want to convey is essential to choosing the combinations of your business.

Alert consumers to certain products:

Brilliant colors, such as yellow and red, catch the attention of customers, preventing them from scattering your attention, before you notice the display of a product. Yellow is the first color perceived by the retina, which is of course the focus of attention! Red is associated with stopping, either in a traffic sign, or an emergency vehicle, or even a highlight in your store! Attention, these colors should be used in moderation! Although it is proven that red attracts sales, we recommend that these colors occupy only 20% of the total colors of the space, so as not to create a feeling of unnecessary agitation!

Build brand awareness:

Colors can increase your brand recognition by up to 80% according to psychology and management studies. Finding a way to adapt the colors of your logo to your store design will help customers associate those colors with your company.

A highlight for your products:

Be careful not to overload what you sell by immersing it in too much color. In retail solutions, the ideal is that the products stand out and not the environment! If your focus is on the sale of clothing for example, daring colors may work and contrast with the delicate quality of the product. Likewise, if you are selling electronic equipment, too many flashy colors can diminish the sleek and clean look of the product. The secret is the always a balance!

By recognizing how color influences us, we are better able to induce feelings of warmth, intimacy, or serenity - or, using more vibrant palettes, to attract or stimulate. It is about understanding the target markets, the product lines to approach them and the type of brand you want to convey.

Finally, it is about transmitting this brand through color and design!